INTEGRASI KOMUNIKASI DAKWAH DAN MANAJEMEN PEMBINAAN SPIRITUAL DALAM KITAB AL-MANHAJ AS-SAWIY

Abstract

This study examines the integration of da'wah communication and spiritual development management as contained in the Al-Manhaj as-Sawiy by Habib Zein bin Ibrahim bin Sumaith. The urgency of this study stems from the phenomenon of weakening spiritual dimensions in modern society that is not balanced by a systematic and well-managed da'wah approach. Amid rapid digitalization and globalization, many Muslims are losing access to consistent and holistic spiritual guidance. This study aims to identify the concept of da'wah communication embedded in the text, analyze the spiritual development management system it offers, and uncover the integration patterns of both within the context of contemporary Muslim community building. The method employed is a qualitative research approach through library research with content analysis of the kitab and relevant supporting sources. The findings reveal that Al-Manhaj as-Sawiy contains five pillars of the Alawi Path knowledge (ilmu), practice (amal), piety (wara'), fear of God (khauf), and sincerity (ikhlas) as the foundation of educative and transformative da'wah communication. Spiritual development management in this kitab prioritizes the stages of tazkiyatun nafs, structured worship, and the cultivation of noble character as the ultimate goal. The integration of da'wah communication and spiritual development is realized through interpersonal approaches, exemplary conduct of the da'i, and adaptive sustained strategies responding to contemporary challenges. These findings affirm the relevance of classical Islamic texts in addressing da'wah and spirituality challenges of contemporary Muslim societies.